'To design is form of the verb to love'. We make the culture of light and we create well being through the light.

Viabizzuno is a company that has been making design its own reason for living for more than twenty three years. To design is a way of being, thinking and acting dedicated at 360 degrees to every action and thought in life. To design is the building of ourselves, to design is to go strongly toward the improvement. to Viabizzuno, to design should not be intended as a simple professional activity, but a way to establish a relationship with life and the others. To design means to build something that lasts and keeps on living beyond temporary fashion. The project is a promise, a suggestion of quality and value, it is the way to fix the disorder of the world.

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genius loci, fendi roma

a luce della musica

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Viabizzuno Bentivoglio


'to design is form of the verb to love'. we make the culture of light and we create wellbeing through the light.


"We want to bring into the world our work and our thought, our ideals and our craftsmanship, our innovation and our poetry, always faithful to a consistent, high-grade ‘made in italy’. ‘made in italy’ are not words like any others, a set expression. ‘made in italy’ is our nation, is the italian genius made of talent, the power to dream, but also to adapt with effort and imagination. ‘made in italy’ is a wording that has to represent us without becoming an element of mind narrowness and of inwardlooking approach. we must believe in made in italy manufacturing good italian products, to the extent to commit ourselves directly to represent it. it cannot be just a label: it is our fingerprint, our dna that makes ourselves proud of being italian.  The pride of our work has to be the pride of all our team, all over the world. we praise our team, as it was us who created it, but also as it is on our side, it attends us, it supports us without overtopping. people with enthusiasm, non exaltation. each individual has a unique value, is part of a symphonic poem. by forming a team one needs to focus on different and multifaceted skills. a designer has not one face only: it might be a cook, athlete, teacher, architect, sculptor or painter…and surely a dreamer with dirty hands from work”. 

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